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Pick-Me-Up Grogu
A 10-inch feature plush launched by Mattel for Star Wars: The Mandalorian & Grogu. Lifting Grogu’s arms opens his eyes for a simple, repeatable character moment.
View ProjectToy invention studio
Toy ideasbrought tolife.
Super Fun Innovations creates original toy concepts — helping bring high-impact products to market through our toy company partners.
Featured Work
A look at our recently launched products.
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Crime Crusher Batman
A 12-inch Mattel DC feature figure with a crouched punching attack, 25+ phrases and sounds, 16 points of articulation, and four weapon accessories.
View Project
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Coming Soon
More Super Fun inventions coming soon!
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Coming Soon
More Super Fun inventions coming soon!
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Coming Soon
More Super Fun inventions coming soon!
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Coming Soon
More Super Fun inventions coming soon!
Our Process. Your Success.
Invent
We create original, market-ready toy concepts.
Prototype
We build working prototypes that bring ideas to life.
Develop
We support our inventions with world-class electronic and mechanical concept development.
Pitch
We deliver pitch-ready assets that help you win with retailers.
Built for play. Designed to win.
We combine invention, industrial design, engineering, and storytelling.
Our concepts span all toy categories with high-end functioning demo models and pitch-ready presentation assets.
